Name: Emma Hart Massage Therapy
Address: The Willows Therapy Rooms, 18 Montpellier Walk, Cheltenham, GL50 1SD, GB
Telephone: 07700 900 209
Price range: ££

Last updated: March 2026

Who We Are

Emma Hart Massage Therapy is a professional massage therapy practice based in Cheltenham. We are committed to protecting your privacy and handling your personal data responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Emma Hart
Emma Hart Massage Therapy
The Willows Therapy Rooms, 18 Montpellier Walk, Cheltenham, GL50 1SD

Email: email@yourdomain.com
Phone: 07700 900 209

What Data We Collect

Information You Provide Directly

When you use our contact form, book an appointment, or get in touch with us, we may collect:

Your name
Email address
Phone number
The content of your message or enquiry
Health information relevant to your treatment (provided during consultation)

Information Collected Automatically

When you visit our website, we may automatically collect certain information through cookies and similar technologies, including:

Your IP address (anonymised)
Browser type and version
Pages you visit and how long you spend on them
The website that referred you to us
Device type and screen size

How We Use Your Data

We use the personal information we collect for the following purposes:

To respond to your enquiries and messages
To manage and confirm your massage bookings
To provide safe and appropriate treatment based on health information you share
To send you appointment reminders or follow-up communications
To improve our website and services based on usage data
To send you occasional updates or offers, but only with your explicit consent

Legal Basis

We process your personal data on the following legal grounds:

Consent: Where you have given clear consent for us to process your personal data for a specific purpose, such as submitting a contact form or subscribing to updates.
Contract: Where processing is necessary to fulfil a booking or provide a service you have requested.
Legitimate interest: Where processing is necessary for our legitimate business interests, such as improving our website, provided these interests do not override your rights.
Legal obligation: Where we are required to process your data to comply with a legal obligation, such as maintaining treatment records for insurance purposes.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

Contact form submissions are retained for up to 2 years after your last interaction with us.
Treatment and health records are retained for up to 7 years in line with professional insurance requirements.
Analytics data is retained for up to 26 months, after which it is automatically deleted.

You may request deletion of your data at any time by contacting us.

Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct any inaccurate or incomplete data.
Right to erasure: You can request that we delete your personal data where there is no compelling reason for us to continue processing it.
Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
Right to object: You can object to our processing of your data where we are relying on a legitimate interest.
Right to data portability: You can request that we transfer your data to another organisation or directly to you in a structured, commonly used format.

To exercise any of these rights, please contact us using the details provided above. We will respond to your request within one month.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO). Visit ico.org.uk for more information.

Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how you use our site. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

Third-Party Services

We do not sell, trade, or rent your personal information to third parties. We may share your data with the following trusted service providers who assist us in operating our website and business:

Hosting provider: Our website is hosted securely and your data may be processed by our hosting provider as part of delivering the service.
Google Analytics: We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymised data and does not identify individual users. You can learn more about how Google uses data at Google's Privacy Policy.

Our website may contain links to external websites that are not operated by us. We have no control over the content or privacy practices of these third-party sites and cannot accept responsibility for their policies. We encourage you to review the privacy policy of any website you visit.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions about this privacy policy or wish to exercise your data rights, please contact: